A popular new addition to Peterborough's Primark branch is set to be expanded just in time for the festive shopping season. 

The clothing chain will roll out its click and collect service at 10 other stores nationwide, including its Queensgate Shopping Centre store. 

Customers will be able to enjoy thousands of bestsellers by ordering items via the Primark website and then pick them up in-store. 

The service is now available in more than half of store across Great Britain, with more to come before the end of the year.

It comes as Primark recently unveiled its largest ever Christmas range and latest collection from singer Rita Ora.

Earlier this year the retailer announced its plans to roll out the service to all 185 stores across England.Earlier this year the retailer announced its plans to roll out the service to all 185 stores across England. (Image: Primark)

Kari Rodgers, UK Retail Director at Primark, said: “We’re already seeing strong uptake for Click & Collect as we continue to roll out the service nationwide, and we expect this demand to grow as we head into the busy festive shopping season.

"We hope our customers up and down the country find their shopping experiences just that little bit easier this year thanks to the added convenience our service brings. 

“Now that Click & Collect is available at more than half of our British stores, we’re pleased to be offering shoppers more opportunities than ever to enjoy our great value, affordable fashion.” 

Primark is celebrating 50 years on the British high street this year after opening its first store in Derby in September 1974.

Earlier this year the retailer announced its plans to roll out Click & Collect to all 185 stores across England, Scotland and Wales by the end of 2025. 

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