A Peterborough optician's team undertook multiple fundraisers, amassing more than £1,100 for Alzheimer's Society.
Scrivens Opticians & Hearing Care in Westgate spearheaded fundraising activities for the Alzheimer's Society.
This dedicated team conducted a sponsored cycle inside the branch, covering over 150 miles.
Dispensing optician, Chris Storey, and her sister, Sue Lienau, participated in the charity's Trek26 marathon challenge in Snowdonia National Park.
Storey and Lienau, completed the marathon in 9.5 hours, walking nearly 58,000 steps for the cause.
Ms Storey said: “We are so proud of our achievement and so grateful for the funds raised to support Alzheimer’s Society’s brilliant work.
“Our dad was diagnosed with dementia last year, so when we spotted the opportunity to take part in Trek26, we were eager to get involved.
"On the day, we both felt a little apprehensive as we set off, but every step was spurred on by the funds we were raising and crossing the finish line was an amazing feeling."
The staff's efforts, backed by the generosity of customers, friends, and family, raised more than £1,100.
Scrivens' support for Alzheimer's Society spans nine years, as there's compelling evidence of a correlation between unchecked hearing loss and dementia, including Alzheimer's.
Elaine Norman, branch manager, said: “Dementia affects the lives of so many people in our community, so we are delighted to do what we can to raise awareness and funds for Alzheimer’s Society.
READ MORE: Cambridgeshire emergency services in the running for healthcare honour
"We’re incredibly grateful to our customers who’ve sponsored our dedicated team as they took on their challenges, and I’m so proud of what we’ve collectively achieved."
She further cautioned that untreated hearing loss could lead to other problems, such as isolation and depression.
Norman recommended a free hearing health check for anyone noticing a decline in their hearing ability.
Founded in 1938, family-run Scrivens Opticians & Hearing Care operates 168 branches.
To support Alzheimer’s Society, visit alzheimers.org.uk/get-involved/donate.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here