Women in the Peterborough area are being urged to download the free personal safety app WalkSafe and use the ‘Safe Spaces’ initiative.
Many have used WalkSafe to seek refuge and help from attacks, including rape and domestic violence, since a collaboration with Admiral insurance company launched in June.
The free-to-download app founded by Emma Kay, an advocate for personal safety, helps users to plan their routes and stay safe while walking outside alone.
Featuring tracking insights from community sources, WalkSafe also offers a unique 'safe-spaces' feature, providing users with the location for a place of refuge in times of distress or danger.
Admiral, which has a venue in Peterborough, welcomes anyone seeking refuge while walking alone.
Kevin Farnsworth, Admiral regional operations director, added: “We take our responsibilities as an integral part of the UK's night time economy very seriously and in Peterborough.
“That's why we provide open, well-lit premises with around-the-clock CCTV coverage.
“It's also why we're incredibly proud to be extending our relationship with WalkSafe for at least another 24 months.”
Emma Kay, founder of WalkSafe, said: "Admiral's continued work to improve community safety demonstrates how businesses can be an active part in providing ‘safe spaces’ for vulnerable groups.
"These documented cases highlight the tangible impact of our combined efforts in reducing violence against women and girls.”
Other companies that want to be part of the WalkSafe Safe Spaces initiatives should contact support@walksafe.io
Users can download the WalkSafe app here.
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